10 Social Media Analytics Apps for Shopify

Explore top social media analytics apps for Shopify to enhance your marketing strategies, track performance, and boost sales effectively.

Social media analytics apps help Shopify merchants track performance, understand audience behavior, and connect social media efforts to sales. These tools provide insights like campaign ROI, engagement metrics, and customer trends – essential for growing your e-commerce business.

Here’s a quick look at 10 of the best social media analytics apps for Shopify:

  • Facebook & Instagram Shop by Meta: Native integration for tracking Meta platform sales and engagement.
  • Outfy: Automates posting and tracks performance across multiple platforms.
  • Socialwidget: Focused on Instagram and TikTok, with shoppable feed displays.
  • Shopify Social Media Analytics by Power BI: Advanced dashboards and data visualization for large-scale stores.
  • Growave: Combines loyalty programs, reviews, and social proof analytics.
  • Hootsuite: Multi-platform analytics with detailed reporting and team collaboration.
  • Buffer: Simple, affordable analytics for small businesses.
  • Sprout Social: Advanced insights for mid-to-large businesses, including competitive analysis.
  • Socialbakers: AI-powered recommendations and competitor benchmarking.
  • Later: Instagram-focused scheduling and analytics for visual content.

Quick Comparison

App Best For Starting Price Key Features
Facebook & Instagram Meta platforms Free Product tagging, shop insights
Outfy Multi-platform posting $9.99/month Automation, engagement tracking
Socialwidget Instagram & TikTok $5.99/month Shoppable feeds, hashtag sorting
Power BI Large stores $9.99/user Custom dashboards, sales insights
Growave Loyalty + UGC $29/month Social proof, loyalty analytics
Hootsuite Enterprise teams $49/month Cross-platform, ROI tracking
Buffer Small businesses $6/channel Basic analytics, easy interface
Sprout Social Advanced analytics $89/user Competitive analysis, reporting
Socialbakers AI-driven insights $200/month Content recommendations, trends
Later Instagram-first $15/month Visual planning, shoppable posts

Each app offers unique features, so pick one that aligns with your business needs and social media strategy. Let’s dive deeper into their capabilities.

7 Best Tools for Social Media Analytics

Benefits of Social Media Analytics

Social media analytics provide Shopify merchants with insights that can directly impact growth. For instance, users of social analytics experience 1.6x higher revenue growth compared to those who don’t use them [7]. These tools are a game-changer for Shopify stores aiming to get the most out of recommended apps.

Revenue Growth and Better ROI

Businesses leveraging social analytics are significantly more likely to see revenue increases [7]. These tools help optimize marketing spend and improve return on investment.

Smarter Inventory Management

Social data can improve inventory decisions by helping merchants:

  • Predict stock requirements
  • Spot trends for popular products
  • Plan for seasonal demand
  • Identify products that sell slowly

More Targeted Customer Campaigns

Demographic and behavioral insights from social analytics allow businesses to create highly targeted campaigns. This ensures marketing messages resonate with specific customer groups, as seen with the apps on our list.

Real-Time Campaign Insights

Social analytics make it easier to monitor and adjust campaigns by tracking key metrics like:

  • Engagement (likes, comments, shares)
  • Click-through rates (CTR)
  • Conversion rates
  • Return on ad spend (ROAS)
  • Customer acquisition costs (CAC)

Boosting Customer Loyalty

By analyzing customer engagement, businesses can enhance loyalty programs and build stronger relationships.

Understanding Competitors

Social analytics also offer a way to benchmark performance against competitors and uncover market opportunities by analyzing industry trends.

Must-Have Analytics Features

These features provide Shopify stores with actionable insights, helping you make smarter decisions and stay ahead of the competition.

Real-Time Monitoring and Reporting

Real-time analytics let you respond instantly to market trends and customer behavior. This feature helps you:

  • React to trending content and adjust your strategies on the fly.
  • Refine marketing efforts based on immediate feedback.

Cross-Platform Integration

Your analytics tool should connect effortlessly with various platforms while keeping your data accurate. Key integrations to look for include:

Integration Type Examples
Social Platforms Facebook, Instagram, Twitter, Pinterest
E-commerce Data Shopify store performance metrics
Marketing Tools Email campaigns, CRM systems
Traffic Analysis Google Analytics for full customer journey insights

Advanced Audience Insights

Knowing your audience is essential. Look for analytics tools that provide:

  • Data on demographics, behavior, engagement habits, and sentiment.
  • Metrics to track audience growth over time.

Performance Tracking and ROI Measurement

With 54% of shoppers researching products on social media [5], it’s important to monitor:

  • Conversion rates and where they happen.
  • Cost per acquisition to understand spending efficiency.
  • ROI for each platform to see what’s working best.

Customizable Reporting

A good analytics app should offer reporting options tailored to your needs, such as:

  • Visual dashboards for easy data interpretation.
  • Scheduled reports delivered automatically.
  • Flexible date ranges for analyzing specific periods.
  • Competitor benchmarking to see how you stack up.

Content Performance Analysis

Expand on Shopify’s built-in analytics by tracking:

  • Engagement rates by content type.
  • Which post formats perform best.
  • The ideal times to post.
  • How hashtags impact your reach.

Competitive Analysis Tools

Stay ahead by keeping an eye on your competitors. Look for tools that track:

  • Growth rates of competitors.
  • Metrics like share of voice in your industry.
  • Insights into their content strategies.
  • Industry benchmarks for comparison.

Predictive Analytics

AI-driven tools are becoming a game-changer [2]. They can help Shopify merchants with:

  • Forecasting trends before they happen.
  • Predicting how content will perform.
  • Estimating audience growth.
  • Offering recommendations to optimize campaigns.

1. Facebook & Instagram Shop by Meta

Facebook & Instagram Shop is Meta’s official tool for Shopify stores, providing a direct connection between your Shopify store and Meta platforms. This app allows you to manage your social media shops and monitor performance metrics right from your Shopify dashboard.

Key Analytics Features

The app focuses on metrics that help measure revenue and campaign ROI:

Feature Category Capabilities
Performance Tracking – Engagement rates for posts
– Ad campaign data
– Shop insights
– Conversion tracking
Audience Analysis – Demographic breakdowns
– Behavioral trends
Product Analytics – Top-performing products
– Most-tagged content

Streamlined Integration

This integration simplifies social commerce management by offering:

  • Direct order and return management through Shopify
  • Automated product tagging for shoppable posts
  • Unified messaging across Facebook and Instagram

Tools for Campaign Improvement

Use the app’s analytics to refine your campaigns:

  • Content Optimization: Get tips on the best times and formats for posting.

Pricing and Support

The app is free with all Shopify plans (ad costs are separate). With a 4.0/5 rating from 4,012 users [1], it’s praised for its easy integration.

Support resources include:

  • Step-by-step in-app guides
  • Email assistance
  • Tutorials for updates

To get the most out of this tool:

  • Use conversion pixel tracking to better measure ROI.
  • Regularly check shop insights to identify high-performing products.
  • Ensure inventory is always up-to-date.

While this app focuses on Meta platforms, the next tool, Outfy, offers broader cross-platform automation for those looking beyond Facebook and Instagram.

2. Outfy ‑ Automate Social Media

Outfy

Outfy is trusted by over 10,000 Shopify stores [4] and offers a mix of analytics and automation to simplify social media management. With a 4.3/5 rating from 1,249 reviews [1], it’s a go-to tool for Shopify merchants looking to streamline their social media efforts.

Core Features

Feature Category Capabilities
Performance Tracking – Engagement metrics across platforms
– Click-through rates
– Conversion tracking
– Best posting time analysis
Content Management – One-click multi-channel posting
– Automatic product updates
– Customizable post templates
– Built-in image editor
Smart Tools – AI-powered hashtag suggestions
– Growth tracking

Platform Integration

Outfy works seamlessly with:

  • Facebook
  • Instagram
  • Twitter
  • Pinterest

Smart Scheduling and Content Creation

Outfy’s automation tools are designed to save time and boost efficiency:

  • Auto-syncs Shopify inventory: Ensures real-time product posts.
  • Content variety: Automatically creates product collages, videos, and GIFs.
  • Sales promotions: Generates discount-based promotional posts with ease.

Pricing Structure

Plan Monthly Cost Features
Free $0 5 posts/month, 1 social account
Basic $9.99 100 posts/month, 3 social accounts
Pro $19.99 300 posts/month, 5 social accounts
Enterprise $39.99 Unlimited posts, priority support

Support and Reliability

Outfy offers:

  • 24/7 customer support [4]
  • Regular monthly updates [4]

While users appreciate the time savings from its automation features, some have reported occasional scheduling hiccups [5].

Outfy is excellent for cross-platform automation, but if your store relies heavily on Instagram, tools like Socialwidget may offer more specialized analytics for visual engagement.

3. Socialwidget ‑ Instagram Feed

Socialwidget

Socialwidget, rated 4.9/5 from 925 reviews [4], focuses on Instagram integration and visual commerce, tailored specifically for Shopify stores. If your store leans heavily on Instagram rather than a multi-platform approach, this app offers analytics and tools designed to enhance your visual commerce strategy.

Visual Commerce Features

Feature Category Capabilities
Feed Display – Shoppable Instagram feeds
– TikTok video integration [1]
– Customizable gallery layouts
– Auto-updates [1]
Shopping Integration – Product tagging functionality
– Checkout-ready posts
Shopify catalog sync
– Hashtag sorting
Performance – Lazy loading optimization [1]
– Caching [1]
– Mobile responsiveness

Analytics and Tracking

Socialwidget provides insights into your social media performance, including:

  • Growth in followers and engagement with shoppable content
  • Trends in content performance to help refine your strategy

Customization Options

This app offers plenty of design flexibility, including:

  • Over 10 templates [1]
  • Adjustable column and row layouts
  • Custom color schemes to match your branding
  • Lightbox display settings for a polished look [1]

Content Management

Easily manage and display content with features like:

  • Filtering posts by hashtags
  • Aggregating posts from public accounts [1]
  • Showcasing branded content for a cohesive feed [1]

Pricing Structure

Plan Monthly Cost Key Features
Free $0 Basic feed display
Standard $5.99 [4] Shoppable posts, custom layouts

Performance Impact

Socialwidget ensures your site stays fast and responsive with:

  • Quick-loading designs [1]
  • Efficient caching systems [1]

With Socialwidget, you can transform your Instagram content into a tool for driving sales, all while maintaining smooth site performance.

4. Shopify Social Media Analytics by Power BI

For large-scale Shopify stores needing advanced insights, Shopify Social Media Analytics by Power BI connects social media data with Shopify sales metrics, all accessible through customizable dashboards.

Key Features

Feature Category Capabilities
Data Integration – Real-time updates from multiple platforms
– Direct Shopify sales sync
– Cross-platform performance tracking
Visualization Tools – Build custom dashboards
– Generate interactive reports
– Use plain English to query data
Performance Tracking – Monitor follower growth and demographics
– Analyze hashtag performance
– Conduct sentiment analysis
– Measure the impact of user-generated content

Practical Use Case

"FashionNova saw a 15% sales increase after using Power BI to identify top-performing Instagram content types [3]."

Data Protection

Power BI ensures your data stays secure with:

  • End-to-end encryption
  • Granular user permission settings
  • Multi-factor authentication

Pricing Details

Plan Cost Features
Pro $9.99/user Basic reporting tools
Premium $20+/user Advanced analytics and higher processing power

Shopify users can explore Power BI’s capabilities through a free embedded analytics playground before committing to a paid plan [5].

5. Growave ‑ Loyalty, Reviews, UGC

Growave

Growave is a go-to tool for stores focused on keeping customers engaged while also diving deep into analytics. It blends loyalty program features with user-generated content (UGC) tracking to help businesses thrive.

Key Analytics Features

Feature Category Capabilities
Social Proof Tracking – Metrics for UGC performance
– Customer engagement rates
– Tracking social media conversions
Loyalty Analytics – Monitoring loyalty program participation
– Tracking points redemption
– Analyzing member behaviors
– Measuring ROI
Content Performance – Wishlist activity tracking
– Social sharing metrics
UGC Display – Showcasing content on product pages, popups, and galleries

Social Proof Integration

Growave boosts store credibility by automatically collecting and showcasing UGC. It supports various types of content with flexible display options:

Content Type Display Options
Customer Reviews Product pages, popup widgets
Instagram Posts Feed widgets
Customer Photos Product testimonials, scrollable galleries
Social Mentions Social proof popups, dedicated pages

Performance Insights

Growave delivers in-depth analytics to help merchants understand customer behaviors and trends. It tracks:

  • Engagement with UGC across channels
  • Effectiveness of loyalty programs
  • How social proof impacts purchasing decisions on Shopify

Secure Data and Integrations

The platform ensures data is handled securely and integrates smoothly with:

  • Shopify’s native analytics tools
  • Email marketing platforms
  • Social media management tools

Pricing Options

Plan Cost Order Limits
Starter $29 Up to 1,000 orders/month
Growth $99 Up to 3,000 orders/month
Pro $299 Unlimited orders

All plans come with a 14-day free trial and include advanced analytics features [1].

With a 4.8/5 star rating from over 1,400 Shopify store owners, Growave is a trusted solution for combining social proof with analytics to drive results.

6. Hootsuite for Shopify

Hootsuite

Hootsuite is a multi-platform analytics tool that seamlessly connects with Shopify stores. With more than 18 million users globally, its Shopify integration links social media engagement data directly to product performance. This makes it especially useful for stores managing campaigns across various platforms.

Analytics Dashboard Features

Feature Category Capabilities
Performance Tracking – Real-time metrics across platforms
– Engagement rate monitoring
– Reach and impression analysis
E-commerce Insights – Social media-driven sales tracking
– Conversion rate analytics
– ROI measurement
Audience Analysis – Demographics data
– Behavior patterns
– Sentiment analysis
Content Performance – Top-performing content types
– Platform-specific metrics

Platform Integration

Hootsuite supports LinkedIn, YouTube, and TikTok in addition to major platforms, making it ideal for stores targeting professional audiences or focusing on video content.

Real-Time Monitoring

Hootsuite provides fast updates for key metrics:

  • Engagement stats refresh within minutes
  • Follower growth updates multiple times daily
  • Conversion tracking updates within 24 hours[8][5]

Advanced Reporting Tools

The platform’s reporting features allow Shopify merchants to make informed decisions by offering:

  • Performance comparisons across platforms
  • Campaign ROI tracking[8][5]

Pricing Structure

Plan Cost Key Limits
Professional $49 10 social profiles, 1 user
Team $129 20 social profiles, 3 users
Business $739 35 social profiles, 5-10 users
Enterprise Custom 50+ profiles, 10+ users

All plans include essential analytics features, with advanced tools available in higher-priced tiers[5].

User Experience

Hootsuite is highly rated for its cross-platform analytics and detailed reporting, with 3,866 reviews on G2 praising its capabilities[6]. It’s a great choice for stores handling large-scale operations.

For teams looking for a simpler solution, Buffer might be a better fit.

7. Buffer ‑ Social Media Manager

Buffer is a go-to tool for Shopify merchants who need straightforward social media analytics without the complexity of enterprise-level platforms like Hootsuite. It simplifies tracking and analysis across Facebook, Instagram, Twitter, LinkedIn, and Pinterest, all through an easy-to-use interface that integrates directly with Shopify.

Analytics Dashboard Features

Feature Category Capabilities
Performance Metrics – Track post engagement
– Analyze audience demographics
– Evaluate hashtag performance
E-commerce Tools – Monitor link clicks
– Measure product post success
Multi-Channel Analysis – Compare performance across platforms
– Access a unified metrics dashboard
– Dive into channel-specific insights

Shopify Integration for Analytics

Buffer connects directly with Shopify stores, making it easier to link social media activity to product performance. This integration allows merchants to measure how social engagement translates into sales.

Boosting Performance

Buffer’s analytics have shown measurable results for businesses:

"One e-commerce brand increased Instagram engagement by 31% and click-through rates by 17% using Buffer’s analytics [7]"

Custom Reporting Options

With custom reporting, merchants can track key metrics such as social-driven sales, audience growth trends, and platform-specific content performance.

Pricing Breakdown

Plan Monthly Cost Features
Free $0 Basic publishing, 3 channels
Essentials $6/channel Analytics and planning tools
Team $12/channel Collaboration features
Agency $120 10 channels, white-label reports

Integration Highlights

Buffer supports integrations with Shopify for product tagging, Canva for content creation, and Zapier to automate workflows, enhancing its functionality.

User-Friendly Design

Buffer has earned a 4.5/5 rating from 3,421 G2 reviews [2], thanks to its intuitive design and educational resources. It’s an excellent choice for merchants moving from basic Shopify analytics to more advanced tracking without feeling overwhelmed.

For businesses needing even more detailed analytics tools, Sprout Social offers additional features, which we’ll look at in the next section.

8. Sprout Social Analytics

Sprout Social

Sprout Social Analytics is a powerful tool designed for Shopify merchants who need detailed social media insights. Unlike Buffer, which is tailored for smaller stores, Sprout Social focuses on established brands and Shopify Plus merchants. It offers in-depth analytics to support complex social commerce strategies, combining advanced data with actionable insights.

Advanced Analytics Dashboard

Feature Category Capabilities
Cross-Platform Metrics – Track campaign performance
– Monitor campaign links
– Analyze audience growth
E-commerce Integration – Attribute revenue and sales
– Track conversions
Competitive Analysis – Benchmark industry performance
– Monitor competitors
– Evaluate audience growth

Social Commerce Features

Sprout Social maps customer journeys from social media interactions to Shopify purchases. It includes specialized insights for Instagram shopping, helping merchants understand how their social efforts translate into sales.

Performance Tracking Tools

The platform excels at combining social engagement data with Shopify purchase metrics, offering detailed reports:

"Named a Leader in the G2 Grid® Report for Social Media Analytics for 15 consecutive quarters [7]"

Custom Reporting Options

Report Type Key Metrics
Executive Summary ROI and revenue attribution
Campaign Analysis Engagement rates and conversion tracking
Content Performance Top-performing posts and audience growth trends
Shopping Insights Product tag performance and sales correlations

Pricing Structure

Plan Monthly Cost (Annual Billing)
Standard (5 profiles) $89/user
Professional (competitive reports) $149/user
Advanced (automated reporting) $249/user
Enterprise Custom pricing

Integration Benefits

With its Shopify integration, Sprout Social helps merchants:

  • Measure revenue driven by social media
  • Analyze product performance across platforms
  • Accurately calculate campaign ROI
  • Understand customer journey touchpoints

User Experience

Sprout Social combines advanced features with ease of use. While onboarding is necessary to unlock its full potential, the platform offers extensive training for enterprise clients. Automated reporting simplifies tracking across multiple social channels, making it a valuable tool for businesses managing large-scale campaigns.

9. Socialbakers Analytics

Socialbakers

Socialbakers Analytics provides Shopify merchants with AI-driven tools to analyze social media performance across multiple platforms. While Sprout Social leans towards enterprise-level tracking, Socialbakers focuses on using AI to help growing brands benchmark their performance against competitors.

Key Analytics Features

Feature Category Capabilities
Cross-Platform Analysis – Tracks Facebook, Instagram, Twitter, YouTube, and LinkedIn
– Unified performance dashboard
– Real-time metrics monitoring
AI-Powered Insights – Content recommendations for better engagement
– Predicts optimal posting times
– Analyzes audience behavior
– Identifies trending products via social conversations
E-commerce Integration – Links Shopify sales data with social performance
– Tracks conversions
– Monitors campaigns across multiple channels
– Analyzes social media’s impact on sales

Performance Tracking Tools

Socialbakers analyzes data from over 10 million profiles, offering detailed performance breakdowns tailored to each platform for better benchmarking [5].

Competitor Analysis Features

This platform lets merchants dive deep into competitor activities, including:

  • Benchmarking against data from millions of profiles
  • Tracking competitor content strategies
  • Comparing the performance of paid ads

Success Story

"By leveraging the platform’s AI-powered content recommendations, Pandora increased their engagement rate by 61% and reduced their cost per engagement by 42% across Facebook and Instagram. The campaign resulted in a 28% increase in social media-driven website traffic."

Pricing Details

Plan Monthly Cost
Essentials Starts at $200/month [6]
Complete Starts at $400/month [6]
Enterprise Custom pricing [6]

Socialbakers integrates directly with Shopify order data, giving merchants a complete view of their social commerce performance and helping them optimize their strategies.

10. Later – Social Media Scheduler

Later

If you’re a Shopify merchant with a strong focus on Instagram, Later is a tool worth considering. It blends visual content planning with cross-platform analytics, offering features tailored for Instagram-focused businesses. Unlike Socialwidget, which emphasizes feed display, Later dives deeper into scheduling and historical performance analysis, making it ideal for brands prioritizing Instagram strategies.

Analytics and Performance Tracking

Later offers detailed insights across various social platforms, with a special emphasis on Instagram. Here’s a breakdown of its analytics features:

Analytics Category Features
Content Performance – Tracks engagement rates
– Analyzes post reach
– Measures Stories performance
– Evaluates hashtag effectiveness
Audience Insights – Monitors audience growth and behavior
– Provides demographic breakdowns
– Suggests optimal posting times
Shopping Features – Tracks shoppable post performance
– Monitors product views
– Analyzes click-through rates
– Tracks purchase conversions

Visual Content Planning

Later’s visual content calendar is a game-changer for maintaining a cohesive brand identity. Its Shopify integration simplifies product promotion with tools such as:

  • Bulk uploading product images directly from your Shopify catalog.
  • Auto-publishing content to multiple social platforms.
  • A grid preview feature for planning and visualizing your Instagram feed.

Platform Support and Pricing

Later offers flexible pricing plans to suit different business needs:

Plan Cost Profiles
Starter $15 3 profiles
Growth $25 6 profiles
Advanced $40 8 profiles

Instagram-Specific Features

Later is packed with tools designed to make Instagram marketing easier for e-commerce brands. These include:

  • Scheduling and tracking for Instagram Stories.
  • A grid preview to perfect your visual feed.
  • Tools for curating user-generated content (UGC).
  • First comment scheduling, which helps streamline hashtag management.

Analytics Integration

Later combines social media metrics with e-commerce data to give you a complete picture. Key features include:

  • Cross-platform performance analysis.
  • Historical data tracking for up to two years.
  • Customizable reporting options.
  • Competitive benchmarking to see how you stack up.

For brands that rely heavily on Instagram and visual content, Later stands out by directly tracking Instagram-driven sales. It’s an excellent choice for businesses looking to maximize their presence on visual-first platforms.

App Features and Pricing Comparison

Here’s a breakdown of how 10 popular apps stack up based on features and pricing for different business needs:

Core Features Comparison

Feature Category Hootsuite Sprout Social Buffer Later Facebook & Instagram Shop
Platform Support Facebook, Instagram, Twitter, LinkedIn, YouTube, TikTok Facebook, Instagram, Twitter, LinkedIn, Pinterest Facebook, Instagram, Twitter, LinkedIn Instagram focus Facebook & Instagram only
Analytics Depth Advanced In-depth Basic Medium Platform-specific
Shopify Integration Sales attribution Sales attribution Basic product tagging Basic product tagging Native
Team Collaboration Yes Yes Limited Basic No
Automated Reports Advanced Custom Basic Limited Basic

Pricing Structure Overview

App Starting Price Free Trial Best For
Hootsuite $49/month 30 days Enterprise & agencies
Sprout Social $89/month 30 days Mid to large businesses
Buffer $6/month 14 days Small businesses
Later $8/month 14 days Visual-focused brands

Platform Specialization

Hootsuite and Sprout Social are ideal for businesses managing multiple social platforms, offering analytics across various channels. In contrast, Later focuses on Instagram, making it a strong choice for brands prioritizing visual content. The Facebook & Instagram Shop app stands out for its native product tagging and sales tracking capabilities.

Integration Capabilities

Integration options differ significantly. Meta’s Facebook & Instagram Shop provides native Shopify syncing, while Hootsuite and Sprout Social excel with cross-platform sales attribution tools.

ROI Tracking and Reporting

To evaluate Shopify integration and reporting features, consider apps with free trials. Key tools include Sprout Social’s 100+ metrics, Hootsuite’s sales journey modeling, and Later’s Instagram conversion tracking. These features can help businesses fine-tune their strategies for better results.

Conclusion

Social media analytics tools help Shopify stores turn engagement into sales by providing data that can shape content, advertising, and audience strategies. The key is finding the solution that aligns best with your store’s specific needs.

As highlighted in our feature comparison, the right tool depends on factors like your primary platforms and the size of your business. These tools take raw social data and turn it into strategies you can act on – something we’ve explored with all 10 apps. When deciding, focus on platform compatibility, the depth of reporting, and your budget.

For tailored solutions, E-commerce Dev Group offers Shopify integration services designed to make the most of your analytics. With proper setup, your social data can directly drive your store’s growth.

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